Italy has no shortage of iconic destinations — Amalfi, Tuscany, Lake Como. But ask those in the know where to go next, and they’ll tell you: Puglia.

Set on the heel of Italy’s boot, Puglia has all the makings of an unforgettable luxury escape: olive groves that stretch for miles, whitewashed towns perched above the sea, and Masserias (historic farmhouses turned chic boutique hotels) that make you feel like you’ve discovered a secret.

Here’s why I believe Puglia deserves a spot on your travel list.

1. Stay in a Masseria: Rustic Luxury, Reimagined

There’s nothing quite like staying in a restored masseria. These centuries-old farmhouses have been transformed into boutique retreats where vaulted stone ceilings meet infinity pools and Michelin-level dining.

As a Virtuoso advisor, I’m able to handpick the properties that feel the most authentic and luxurious — whether it’s a romantic hideaway or a family-friendly estate.

2. Unspoiled Coastlines & Charming Towns

Puglia’s coastline rivals Amalfi — but without the crowds. Picture days by the Adriatic in Polignano a Mare, wandering the fairytale trulli houses of Alberobello, or sipping an aperitivo in Lecce’s baroque piazzas.

It’s a region that feels undiscovered, yet entirely Italian.

3. Culinary Heaven

This is the land of orecchiette pasta, fresh burrata, seafood caught that morning, and olive oil so good you’ll want to ship it home. Add in a wine scene (Primitivo and Negroamaro) that’s still a hidden gem, and you have the perfect recipe for a food lover’s trip.

On a FAM trip, I’ll be tasting, touring, and finding the best kitchens, vineyards, and markets so I can bring those experiences directly to my clients’ itineraries.

4. Authentic Experiences, Curated Privately

From bike rides through endless olive groves to yacht days along the Adriatic, Puglia shines brightest when you see it through a local lens. That’s where my on-the-ground partners come in — ensuring you have exclusive access to guides, tastings, and cultural experiences you won’t find online.

If Amalfi feels too crowded and Tuscany too expected, Puglia is where you’ll find Italy’s soul — authentic, luxurious, and quietly breathtaking.

My role? To make it seamless, from the masseria stay to the private vineyard tasting. Because a region this special deserves to be experienced in the right way.

👉 Curious what that could look like for you? Schedule a complimentary consultation here.